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KAELEE
MARTINEZ

User Experience | Design | Brand Development

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Contact Me

Welcome

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About Me

About Me

Innovative visual design professional with 4 years of experience, passionate about developing digital products with cutting edge, user centered design. Strengths in creativity, teamwork, and big picture thinking with a passion for building projects from ideation to execution. Fine arts background coupled with strong research skills and an eye for high quality design, makes me a valuable addition to any team.

Work Experience

Work Experience

Davies Imaging Group, Merced California | March 2020- August 2021

Creative

- Create finished composite photography for clients, specializing in premium flash and ambient editing
- Design and compose all static graphic design elements and print marketing materials

Kaelee Kulture, Merced California | 2018- 2021

Freelance Creative

- Ran an independent freelance business including marketing my services, communicating with clients in order to understand their artistic vision and practical needs, calculate and keep track of expenses including sending invoices and negotiating pricing

Strom Living, Sacramento California | November 2019- June 2020

Marketing Associate

-  Strategize, create, and curate the brand story of Strom Living and ensure it is communicated correctly across all digital platforms. - Inform leadership on the impact current and future business choices may have on the brand story, and advocate for what is best for the brand from a marketing standpoint

Center for the Humanities, Merced California | October 2017- June 2019

Digital & Print Designer

- Capture the essence of each event put on by the Center through multiple digital and print avenues in order to promote Center event awareness as a whole
- Photograph, design, write, and create content for all events hosted by the Center

E. & J. Gallo Winery, Modesto California | Summer 2018

New Product Development Intern

- Learned and completed a Brand Strategy Plan in order to create and pitch a new brand idea to Marketing Executives within the winery
- Utilized and interpreted the data from multiple data tools
- Organized and facilitated multiple meetings in order to effectively and artistically communicate the essence of the new brand to multiple departments across the winery to help make the brand come to life

E & J Gallo Winery, Modesto California | Summer 2017

Digital Design Intern

- Utilized graphic design skills to assist in the creation of multiple websites, micro-sites, and online advertisements
- Conceptualized, designed, and produced a new product idea for the winery including package design, mobile site prototype, social media, and lifestyle video promotion

E & J Gallo Winery, Modesto California | Summer 2016

Social Media Marketing Intern

- Created two marketing videos for internship programs
- Managed team meetings to construct monthly social media calendars to emphasize cohesive content- Composed and posted content to multiple social media sites resulting in an average of 15,000 people reached a day on LinkedIn and 5,000 people reached a day on Glassdoor

Education

Education

University of California, Davis | June 2022

User Experience and User Interface Design Certification

GA: A

University of California, Merced | May 2019

Bachelors of Arts in Global Art Studies

Minor in Spanish

GPA: 3.3

Denair High School | May 2015

High School Diploma

GPA: 4.3

Contact Me

Contact Me

Tel: (209) 262 5519

Email: kaeleemartinez@yahoo.com

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